WORK EXPERIENCE

產品行銷部協理 

2018/2~仍在職 

Lead Product Marketing Teams in the development of PC & gaming component / peripheral products. Identified business and consumer requirements of new products. Responsible for business, cost analysis, and annual budget plan. Analyzed market segment and create effective business and marketing plans. Developed product communication strategies. Following corporate annual sales target to plan revenue, profit, and quantity. Conducted product training to strengthen the sales team for the market penetration and managed to handle global exhibitions. 

 Key Achievements: 

➢ Managed a product-driven department which helped increase corporate revenue. ➢ Created two new product lines for the company which brought in additional revenue. ➢ Conducted cross-industry joint product design with Studio F.A. Porsche and attend most prestigious international design awards such as IF, Reddot, etc

電競產品事業處協理 

2014/12~2018/2 @ Thermaltake Inc

Managed gaming product BU. -Lead and set direction for cross-functional teams in defining product specs, market positioning, and roadmap. -Incorporate new concepts and ideas from the R&D into roadmap. -Presented products and roadmap to internal executives, press, and partners. -Supported sales with market insights and competitive analysis. -Responsible for product messaging, Go-To-Market plans, product launch plans, and customer-facing marketing collateral.

 Key Achievements: 

➢ In 2015, designed the world's first Innovative THERON Plus+ smart gaming mice syncs with mobile device to record all your mouse and keyboard usage stats. ➢ Works with Synaptics in 2016 to design a 1st FIDO UAF certified fingerprint sensor gaming mice that provides safe and secure password protection for your PC. ➢ Coordinated internal effort to create a new category addition to the TteSPORTS brand in the form of the FIT & COMFORT series professional gaming chairs, which brought in additional 20% of revenue.

副總經理 Vice President 

2012/10~2014/11 @ Thermaltake USA Inc. 

Responsible for Product Marketing and Business Management. -Analyze market and business trends, develop tactics and programs to grow market share through strategically positioned company products to maximize competitiveness -Work closely with customers to define and refine the specifications of the products, work closely with cross-functional engineering teams to ensure the products meet the expectation of external clients. -Gather customer/channel feedback, translate into new product requirement or specifications. -Collaborate with teams to create customized products to expand market share. Business Management: -Lead a sales team responsible for business development of North & South Americas, , representing $50M+ in annual revenue which account for 45% of the company's total revenue. 

Key Achievements: 

➢Manage to move North America branch office/warehouse, successfully to expand available space for future business.